Hi, I'm Abby.

I'm a mother to 2 dogs and I Design Experiences.

Case Study
The story of how I doubled sales pitch for a SaaS company with UX/UI Revamp
Case Study
The story of identifying things we did not know we needed and crafting of a gamified solution
Playsimple Games
The episode of fighting and introducing a UX heavy feature to a word's mobile game for 45+ yo
Research Strategies
The discovery and establishment of various research strategies, that could be useful for casual mobile games
Mobile Game: Travel Match India
The story of experimenting to find the right theme that appeals to all genders & ages, for a casual mobile casual game
Mobile Game: Mili Match
The story of building the right character to build a casual mobile game for young female audiences
E-waste Collection System
It's never too late to start caring about the environment by bringing this innovative gamified concept that makes e-waste recycling fun and rewarding
Game for Environment Awareness
The story of how a personal experience became so eye-opening- that I couldn't help but share the learnings with the world in a fun gamified visual experience!
Social Responsibility Cards Game
Proven game to permanently teach anyone about waste segregation in less that 15minutes!
Brand Experience
The story of how I have worked towards & seen a brand grow from local to global market in less than 5years!
Brand Experience
The story of re-branding of a local apparel brand with a new, fresh, innovative brand strategy
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